A sloppy advert !

While watching TV yesterday,One of the advertisement (for a mutual fund) struck me as somewhat inappropriate .
The advertisement was pretty entertaining on its own.However its context esp. the tagline ( "Expect the Unexpected") , was somewhat bold for a mutual fund.
I mean if I were investing in mutual fund, wouldnt I expect the expected (that is returns) ?
May be the advertisement was meant for aggressive investors, but my hunch is that it would be more appropriate for something which didn't involve investments !