Friday, February 14, 2014

How to survive a zombie outbreak while campaigning for Lok Sabha.

Quick thoughts on Kejriwal's resignation.

Well if wishes were horses, beggars would ride, more importantly if wishes were Alison Brie, engineering students would be very happy. That however, is not the point of the post.

When I wrote about solving Saint Kejriwal, I was also wishing for the possibility however feeble of averting the scenario of Kejriwal launching an aggressive campaign for Lok Sabha.

Of course Kejriwal being a shrewd political operative made the same calculation, and was going to do everything to escape from the facing scrutiny for governance, and he did just that successfully.

He is being mocked by BJP supporters, and it is possible he might amount to nothing. still I remain wary of the potential for damage that Kejriwal possess to Narendra Modi's juggernaut.

To understand this, one must understand the dynamics underpinning AAP meteoritic rise. It is simply this, urban population, in particular middle class, is outraged at the political class including, not without justification, mired in culture of civic and political ignorance, Kejriwal provides two functions. The more familiar role, is of hope, of promise to deliver from the morass. The less recognize role is that of outlet for catharsis, for venting out all the frustration and  anger that middle class has against "the system".

Kejriwal's main purpose was never to govern, or to eliminate corruption. His aim as far as 2014 Lok Sabha elections are concerned, is to undercut BJP as much as possible, either resulting outright in third front government or a weak BJP government which will hopefully collapse before its terms.

Kejriwal plan is to wage an aggressive no holds barred campaign against Modi in order to undercut him. In that he hopes to channel above mention anger of middle class to build and sustain momentum of his campaign.

Is there any way to mitigate the damage that Kejriwal may cause to BJP campaign, in my view there are six ways to do this.

1. To employ Arnobspeak, Modi must never ever, ever ever engage with Kejriwal mano-o-mano, that will allow Kejriwal to draw Modi in a personal contest, to Modi's disadvantage in my view.

2. Modi should de-emphasize corruption as issue. That will expose BJP's flank to attack by Kejriwal. BJP supporters may argue till the cows come home that Gadkari and Yeddyurappa are not guilty. However in elections popular perceptions matter and as far as public perception goes BJP is as guilty of Congress as Congress.

3. Modi must emphasize his credentials as outsider to Delhi Durbaar. Modi's campaign should run a below the radar campaign silently delinking himself from the intrigues and shenanigans of Delhi leadership

4. He must put development at centre of his campaign. He must convince middle class that growth should the first priority for the next government.

5. If corruption is BJP vulnerability, capability and stability are its strong points.  Even though Modi campaign shouldn't make personal attacks on Kejriwal, it must weaken Kejriwal by emphasizing importance of stable ad capable government. Middle class should be scared with prospect of havoc caused by unstable and inept government at the centre. This has the advantage that performance and capability are achilles heels for Kejriwal.

6. Last BJP should try to subvert Kejriwal campaign from within by waging war of attrition. Whenever Kejriwal is mentioned in the news cycle it should be about the conspiracies and brinkmanship like binny episode within his campaign. The time Kejriwal spends on firefighting within his campaign, is the he can't damage Modi's campaign.





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