Hitting the mattresses*

Sort of continuing from the previous post, if BJP is serious about survival much less its consolidation, it must put in place mechanism to neutralize secular liberal media which is hostile to agenda of cultural nationalism. This mechanism will enable dissemination of information and opinions which at present are either suppressed or distorted by secular liberal media.

One way is to construct this mechanism is to establish a news channel on the lines of Fox lines, this is preferred by many BJP supporters, and I am behind this in theory. In practice however, I am not convinced it is that easy, such an effort requires financial backing and more importantly a workforce of professional journalists, now it is possible to find financial backing, however it is not clear whether there will be sufficient journalists ready to switch over to a channel which is overtly sympathetic to BJP, then there is intra-party bickering that SwapanDa alludes to in one of his posts . I am of opinion that the most feasible to achieve this goal is to recruit nationalist minded industrialist who have the financial muscle as well as some modicum of professional competency.

Meanwhile there is one other way to achieve our goal, that strategy can be summarized as, "Think local".
If is my observation that papers in Indian languages are more amenable to nationalist politics compared to more cosmopolitan ELM, assuming this is true for other parts of India, BJP must consolidate its position with the local papers, especially considering they have a wider reach compared to ELM.

This can be extended to local cable channels who provide better coverage of local issues. BJP can make inroads with this medium.

Another unexplored medium is FM, at present FM market is dominated by big players and legally barred from political content. This prohibition must go and BJP must formulate the regulations to allow local players to enter and compete the market. This is another venue where BJP can make inroads.

* Mafia slang .